Recently, with the opening of the Beijing Winter Olympics and the continuation of the competition, the sports sector of Hong Kong stocks has attracted attention. On the first day of the opening of the Hong Kong stock market in the Year of the Tiger, the stock prices of many domestic sportswear brands rose sharply. As of the close on February 4, Xtep International rose 4.02%, Anta Sports rose 6.35%, and Li Ning rose 7.63%.

 On February 7, the Hong Kong stock market opened, and Anta Sports and Li Ning once rose by more than 3%.

 Kaiyuan Securities stated in the research report that the Weibo topic #爱体育中国有安塔# has caused heated discussions on Weibo, and the Olympic-related topics will help increase the brand's voice. As of 18:00 on February 6, 2022, the topic has accumulated 1.63 billion reads, 3.13 million discussions, and 189,000 creators. From the reading trend, the number of readings peaked at 160 million on the opening day of the Winter Olympics on February 4; from the trend of discussions, China won the Winter Olympics short track speed skating at 21:00 on February 5. After the mixed team relay gold medal, it reached a peak of 136,000 times.

 Kaiyuan Securities believes that, driven by national policies, with the development of national fitness and the construction of a sports powerhouse, the demand for sports and the consumption of sports shoes and clothing will continue to grow, and the leading brands of sports shoes and clothing and related OEM leaders are expected to usher in a new round of opportunity.

 According to the "National Fitness Plan (2021-2025)" (hereinafter referred to as the "Plan") issued by the State Council, the "Plan" proposes that by 2025, the proportion of people who regularly participate in physical exercise will rise to 38.5%, driving the national sports industry. The total scale is 5 trillion yuan.

In addition to the explosion of domestic sportswear brands at the opening ceremony of the Winter Olympics, many international clothing brands have also attracted attention. As of the close on Friday, Eastern Time, lululemon rose 1.82%, Nike rose 0.06%, and Ralph Lauren rose 0.81%.

 According to Ralph Lauren’s financial report for the third quarter of fiscal 2022 for the three months ended December 25, 2021, the company’s third-quarter net profit was $218 million, an increase of 81.72% year-on-year; net revenue was 1.815 billion US dollar, up 26.7% year-on-year.

 Lululemon had expected fourth-quarter 2022 net revenue to be near the low end of its previous forecast range of $2.13 billion to $2.17 billion. In addition, fourth-quarter adjusted earnings per share are also expected to be near the low end of the previously expected range of $3.25-$3.32.

Source: China Garment Association